Ad Metrics Calculator
Calculate essential advertising metrics: CPM, CTR, CPC, Conversion Rate & ROAS
CPM Calculator
Calculate Cost Per Thousand Impressions (CPM)
CTR Calculator
Calculate Click-Through Rate
CPC Calculator
Calculate Cost Per Click
Conversion Rate Calculator
Calculate Conversion Rate
ROAS Calculator
Calculate Return on Ad Spend
Example Calculations
CPM Example
Ad Spend: $500
Impressions: 100,000
CPM = ($500 / 100,000) × 1000 = $5.00
CTR Example
Clicks: 150
Impressions: 10,000
CTR = (150 / 10,000) × 100 = 1.5%
ROAS Example
Revenue: $2,000
Ad Spend: $500
ROAS = $2,000 / $500 = 4x
Benefits & Features
Our ad metrics calculator delivers comprehensive benefits for campaign analysis:
Performance Metrics
- CTR calculation
- Conversion tracking
- ROI analysis
- Cost metrics
- Engagement rates
Campaign Analysis
- Performance comparison
- Goal tracking
- Budget optimization
- Trend analysis
- Benchmark comparison
Optimization Tools
- Performance insights
- Strategy planning
- Budget allocation
- Target setting
- ROI optimization
Frequently Asked Questions
What is CPM?
CPM (Cost Per Mille) is the cost per 1,000 impressions. It's calculated as:
(Total Cost / Total Impressions) × 1000
What is a good CTR?
A good CTR varies by industry and ad type:
- Search ads: 1-2%
- Display ads: 0.1-1%
- Facebook ads: 0.5-1.6%
- Email marketing: 2-5%
What is a good ROAS?
A good ROAS depends on your industry and margins:
- 4:1 is considered good for most businesses
- 2:1 might be acceptable for new businesses
- 6:1 or higher is excellent
- Consider your profit margins when evaluating ROAS